Leveraging Marketing Partnerships

Leveraging Marketing Partnerships for Growth, Customer Benefit & ROI – EVENT SOLD OUT

Strategic partnerships are an important part of any marketing strategy and can take many forms from shared content, product placement and distribution through to creating joint products and services and connecting experiences across brands to benefit the customer.

Whether you have partnerships with influencers or other brands, marketers and organisations can benefit in attracting new audiences, gaining trusted referrals, leveraging brand equity and accessing customer insights.

At this event, we’re going to find out how marketers are successfully leveraging partnerships to add value to customers and drive business for the organisation. We’ll find out what partnership success looks like and how brands are utilising performance based metrics to evaluate ROI. Our speakers will share how they setup and leverage partnerships, what the digital execution looks like and the outcomes they achieve.

Whether you are already leveraging partnerships or are keen to do more, this event will give you unique insights to help you progress your partnership plans.

Our Speakers Will Cover

• Various partnership models and examples from traditional affiliates, social media, influencers, channel partners, direct brand partners, paid advertising
• What success looks like for different partnerships and sponsorships
• How to effective track and measure ROI with various tech

This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees.

Don’t miss your chance to get these unique insights whilst coming face-to-face with your peers!

Meet Our Speakers

Amy Hourigan, Partnerships Manager, Wotif Brands – Expedia Group

Amy will talk about some of the partnerships that Wotif.com leverages including affiliate programs, direct brand relationships and sponsorships. Find out how Amy tracks and measures success, and the role of partnerships in an ecommerce marketing mix.

Kelly Guerin, Partnership Director – Partnerize

Did you know that profitability is at the center of a successful partnership program? Partnerize’s Kelly Guerin will tell you why, as she presents five things you didn’t know about partnership marketing.

Thea Le Page, Digital Partnership Manager – Prospa

Thea will unpack what makes a digital partner program successful in a highly competitive and niche B2B market. She will cover different partner integration models, managing extended customer journeys, recruiting and activating unique partners, and driving true performance through partner strategy.

Stephen Wyber, Head of Digital Australia & New Zealand – Domino’s Pizza Enterprises Ltd

Stephen will share insights to the traits and qualities he looks for in affiliates, Ad Hoc partnerships, and aggregators.  He will give examples of the various effective partnership models and programs he has put in place at Dominos with likes of Uber Eats, Deliveroo and Menulog.

Event Details

8am – 10:30am, 12th May 2021
The Grove, Level 32, 480 Queen Street, Brisbane, 4000

Inclusions

– The opportunity to network with attendees (8:00 – 8:30am)
– Tea, coffee and a light snack will be served during the networking time
– The audience will sit (theatre style) to listen to the presentations
– We will have four speakers each presenting for 20 minutes
– We will hold a panel Q&A (including audience questions) at the end
– All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.