Sales Director – Microsoft Advertising
AI in action for advertisers
- The rise of generative AI
- What we saw in Australia with Copilot in Bing
- How Generative AI is being used across marketing and communications
- The rise of multimodality
Renee Stopps is an accomplished sales and marketing leader with over 20 years of industry experience. As a culture and transformational leader, she excels at building, managing, and growing high-performing teams. Renee currently holds a leadership position in the ANZ sales business for Microsoft Advertising, where she collaborates with large corporate global clients and agencies.
Microsoft Advertising provides intelligent advertising solutions that empower businesses to achieve more. Through its extensive advertising network, the platform enables marketers to connect with millions of people across search, native, and display ads, offering innovative tools that drive brand growth and customer engagement.
Global Director – AdTech – XPON
How Search Advertising is Changing.
- AI: Reporting and audience segmentation & activation
- Machine learning innovations in conversion
- Living in a Privacy First world
- The impact of Google Chrome turning off Cookies
Bharat brings over 10 years of experience working with global marketing networks like Dentsu Aegis Network and GroupM. Now, he leads the enablement of the Google Marketing Platform at XPON Technologies. His passion lies in helping brands seamlessly integrate and leverage their marketing technology platforms to drive media effectiveness and achieve better business outcomes.
XPON is a marketing technology company focused on helping businesses better understand their customer data and leverage it for exponential growth. Their mission is to modernise marketing and customer experience.
Chief Marketing Officer – Entertainment Group
Search Marketing Highway Patrol: Tips To Avoid Getting Stuck in Traffic.
- The role of Search Marketing in our customer lifecycle
- How different generations are searching for information in 2024
- Organic + Paid Search. The formula that’s working for us
- To bid on brand, or not to bid on brand, that is the question
Jake is an award-winning Marketer with a history of achieving business growth. One of the lucky ones who has a career doing the things he loves most as Chief Marketing Officer for Travel, Leisure & Entertainment companies.
Entertainment Group is well-known for the iconic Entertainment Book. In 2019 the organisation evolved to become The Entertainment App, a Membership-based mobile app. The Entertainment Group offers a premium lifestyle and rewards platform, providing Australians and New Zealanders with unbeatable household savings for the past 30 years whilst raising funds for community fundraisers. Their ethos of the Entertainment Group is to give, get and share. They give back to communities, get access to exclusive benefits, and share meaningful moments. To date, they have raised over $100M for fundraisers and have supported many thousands of local businesses on our journey thus far.
Co-Founder – MySocial.ai
Search Evolving: The growing importance of Social
- Search is no longer a silo
- How social helps search
- Driving search activity through social media
- The importance of brand content
Wayne is an integrated senior marketer and digital media specialist focused on growing businesses through relationships. With experience across both client and agency environments, I thrive in fast paced environments with a direct focus where my customer centric approach, coupled with strong project and stakeholder management skills drive results.
MySocial.ai is a platform that helps everyone increase their reach and influence online using their professional social media. We are bringing the best of social selling practice that is only usually affordable by large organisations and giving it to everyone.
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