Tess leads content marketing at WordPress VIP, the leading provider of enterprise WordPress. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.
Tess will speak about Humanising Personalisation
Audiences value personalised experiences with brands, and content is the way those brands connect with their audience. Therefore, companies are spending more money to create more content for more audiences, and every marketer has become a content marketer.
In this race for audience attention and engagement, it’s no surprise that there are many martech solutions for personalised content. But without a robust library of content to support customer experiences, personalisation efforts will fall flat.
The answer is a balance between people, process, and technology. And when content production and analytics is put into the hands of more people across the company, the result is better quality content that is more authentic, more thoughtful, more HUMAN.
Will Akerman has been the Director of Customer Experience and Personalisation at Salesforce for over five years. His role is to help Salesforce customers to get the very best
out of their Salesforce investment, while helping Salesforce customers to understand the potential of Artificial Intelligence within their own customer experiences. Will also
specialises in assisting Salesforce customers to develop their first party data strategies across all communication channels and platforms.
In Will’s session he will cover getting the most from your Personalisation Tools
With customers making countless online interactions, the opportunities to create personalised engagement from customer data have never been richer. But the sheer scale of what’s possible presents a challenge: how do you use all that data to optimise for the individual, in the moments that matter? For a 360-view of the customer at all times, you need to bring all of their data together and use AI to join the dots across all customer touchpoints, so you have all the context you need to provide a full tailored customer experience(CX). Will, will cover the key ways that personalisation tools can be used to build the foundations of a truly personalised customer experience, shaping a satisfied customer.
A marketing strategist, automation expert and business partner specialising in customer experience, digital transformation and thought leadership. Darshana’s passion lies in developing behavioural and consumer marketing strategies using data, insight and analytics, as well as delivering digital innovation from initial strategic vision through to solution architecture, development and final deployment.
Darshana has worked with national and global organisations across telecommunications, retail and education to deliver omni-channel communication experiences, digital innovation and system transformation including CRM, E-Commerce and Marketing Automation platforms. She is a subject matter expert within the realms of Marketing Automation and an enthusiastic conversion specialist, using data driven behavioural triggers to create user profiles, improve loyalty and optimise the user experience.
Isaac is a marketer at heart who has expertise working with a range of digital optimisation and e-commerce platforms. With a firm belief that ‘the 1 percenters count’, Isaac is constantly looking for ways to innovate and improve the customer’s experience. Working across a range of industries for international and national brands, Isaac understands the importance of building strategy on a strong foundational layer of data and insights.
Isaac joined the Personalisaiton team at Entain at the start of 2022 and leads the Personalised Experiences squad who are looking to bring relevancy to the forefront of the customer journey. Isaac will talk about Entain’s personalisation journey so far.
