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Events > Digital Marketing Events in Brisbane > 2022 > Marketing Innovation: Technologies on the Horizon

Marketing Innovation: Technologies on the Horizon

Google Analytics 4 Voice Search AR/VR Artificial Intelligence

Marketing Innovation - Technologies on the Horizon

17th November 2022, Brisbane CBD

Subtotal $35.00

GST (10%) $3.50

Total due $35.00

 

FEATURED SPEAKERS

James HaydonData & Measurement Lead
 

Jen BeirneHead of Marketing and Brand Partnerships

 

Date
Thursday 17th November 2022
8am – 10:30am
Location
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
200
Attendees
Marketing and Digital Marketers.
Individual Ticket
$85 ex GST
Team Ticket
$255 (4 for 3) ex GST
Seminar Recording Only NEW
$35 ex GST

 

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Speakers

Marketing Innovation - Technologies on the Horizon

17th November 2022, Brisbane CBD

Subtotal $35.00

GST (10%) $3.50

Total due $35.00

James Haydon

Data & Measurement Lead @ Google

Google Analytics is back and with more capabilities than ever before!

What should you do?

Orienting and upskilling your team to smoothly integrate GA4 into your data analytics. 

James will cover

  • What GA4 is 
  • Why you should prepare for it
  • How to prepare for it

Jen Beirne

Head of Marketing and Brand Partnerships @ Amazon Alexa

We have only seen the tip of the iceberg when it comes to voice!

What should you do?

Optimising your brand’s voice capabilities should be an organisational priority.

Jen will cover:

  • Smart Speakers
  • Audience Insights
  • Successful Case Studies
  • The Future of Voice

Saxon Dixon

Co-founder & Experience Director @ Zebrar

AR and VR are reinventing customer journeys through hands-on and immersive experiences.

What should you do?

Focus on the integration of immersive tech within your brand’s marketing mix!

Saxon will cover:

  • AR/VR today
  • Successful Case Studies
  • Future directions

Dr Scott Bolland

AI futurist, The Agile Life (Podcast)

AI is already streamlining processes and making decisions on your behalf, what’s next?

What should you do?
With technological advances likely to disrupt the future of your job, harnessing an adaptable and resilient mindset is crucial.

Scott will cover:

  • The historical trajectory of AI and where we are now 
  • Practical examples 
  • Using design thinking to navigate the future

What Will We Cover?

Marketing Innovation - Technologies on the Horizon

17th November 2022, Brisbane CBD

Subtotal $35.00

GST (10%) $3.50

Total due $35.00

How do you get ready for the future while being practical?

 

Trends

Best Practice

Case Studies

Key Actions

 

THEME QUESTIONS
  • What’s coming, how do I keep ahead of the trends?
  • What are case studies of these technologies in marketing practice now?
  • Is there anything I can do with a smaller speculative budget?
  • What are examples of innovation done badly?

Google Analytics 4

  • Is it as difficult as it seems – do you really need to relearn everything?
  • Will you lose your tracking data if you do it wrong?

Artificial Intelligence

Conversational AI, AI-driven content & marketing optimisation

  • Just how much will AI be able to do?
  • Will AI become the perfect partner, or is it another technology for us to babysit?

Virtual/Augmented Reality

Augmented Reality & (Metaverse)

  • What exactly IS the Metaverse, what will it mean?
  • How does the business world fit into the Metaverse?

Voice Commerce & Search

  • Technologically, we’re at the tip of the Voice Iceberg. Where can you start using it to your advantage?

Event Inclusions

Marketing Innovation - Technologies on the Horizon

17th November 2022, Brisbane CBD

Subtotal $35.00

GST (10%) $3.50

Total due $35.00

4x Experts

Networking

Q&A

Slides
  • The opportunity to network with attendees
  • Barista made coffee & tea will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Each speaker will present for 20 minutes

Q & A?
For this event there will be no audience Q & A. However, the speakers will be available after the event for any direct questions you may have.

 

Ticket Pricing

Marketing Innovation - Technologies on the Horizon

17th November 2022, Brisbane CBD

Subtotal $35.00

GST (10%) $3.50

Total due $35.00

^Please note: All prices are ex GST.

Seminar Recording

Seminar recording, sent after event – NEW
$35^

Individual Ticket

Standard Pricing
$85^

Buy 3, get 1 free

Bring the team – SAVE $85
$255^

Buy Tickets

 

Add this event to your calendar
     

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Our Event Partners

Seminar Venue

The Grove

Inspiring Location
Peer Networking

The Interactive Minds Team

Greg Nelson

The New Curator

Alex Trinh

National Chapter Manager

Sam Horton

Event Coordinator

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