Recalibrating your Marketing Strategies: Post COVID Planning

As offices reopen their physical doors, we see the city well and truly bustling and almost back to its pre-pandemic heyday. Now is the time for Brisbane’s digital marketing, media and advertising industries to rally together and reimagine marketing in 2022. This is an in-person, must-attend, COVID circuit-breaking event!

Our expert speakers will share how they’re re-distributing resources, re-setting strategies and re-calibrating for these macro changes once again, providing in-market case studies and actionable steps to take back to your organisation.

• How to recalibrate baseline target, what analytics capabilities and approaches for look-back and look-forward reporting techniques
• What analytics capabilities and personalisation techniques to target you ever-narrower segments
• Strategies you need in your 2022 marketing arsenal including current agile, hybrid-working team structures, key budget spend areas
• Current emerging trends, customer insights and the key categories that have forever changed

How are customers evolving the way they interact with channels and how this is influencing media strategies

Brodie Capel:  Digital Manager HiSmile 

As the Digital Manager for HiSmile, Brodie will share how he transformed the organisations social and digital media presence during the iOS14 update. Brodie will breakdown his approaches and insights into diversification of a digital media mix and creative agility on TikTok and Meta. He will also share case studies and insights of how Hismile transitioned from a teeth whitening brand into a an oral care brand.

Amy Ward:  CMO & Head of National Brand Experience

Amy Ward is a marketing, brand and business leader, management consultant, strategic communicator, mentor and board director, with deep experience in organisations and sectors undergoing change and transformation. She specialises in brand, marketing, communication and digital strategy. Amy, informs and educate from all sides of the table, providing case studies and insights into creative solutions across brand, marketing, communications, customer and digital experience. Whether you are working within B2B or B2C, Amy’s current marketing strategies and insights will help your brand thrive in a post-covid market.

Alex McCan:  Performance Marketing Lead, Reload Media

In Alex’s presentation, he will discuss the impact Apple’s iOS14 update in 2021 has had on the social media advertising landscape. As well as this, Alex will discuss tactical updates you can make within Facebook Ads to remain iOS resilient and how you can strategically explore, test and evaluate new social channels to set your business up for privacy centric success.