Going Deeper with Topics

Lets hear from industry leaders including Microsoft, Adobe, Xero and Absolutely AI. Where are things going, what do you need to consider?

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• The opportunity to network with attendees
• Barista made coffee & tea will be served during the networking time
• The audience will sit (theatre style) to listen to the presentations
• Each speaker will present for 20 minutes

FEATURED SPEAKERS – SEMINAR EVENT

 

• Fabio Braga – Microsoft
• Jamie Ragen – Adobe Australia and New Zealand
• Kendra Vant – Xero 
• Jamie Sissons – Absolutely AI

Fabio Braga

Chief Architect, Customer Success @ Microsoft

“AI is here, where is it going?”

Learn about how AI is changing the way we work and interact with others..

Fabio will cover

• The Current State of AI
• AI as a Platform?
• AI for Changing Minds
• The Interactive Marketing Campaign
• What’s next for AI?

Kendra Vant

Executive GM Data & AI Products @ Xero

“How to navigate the AI ecosystem, wisely.”

There’s a dark side to using AI in marketing. This session will provide guidance on using AI responsibly.

Kendra will cover

• How to avoid the “Creepy” Factor
• Tips for selecting AI Tools and Providers
• How to Protect your Brand

Jamie Ragen

CX Technology and Innovation Director @ Adobe Australia and New Zealand

“Using Gen AI to unleash your creative superpowers.”

Learn about the superior creative tools now available to marketers.

Jamie will cover

• What’s the Future for Creatives?
• Content Authenticity and Trust
• Where Gen AI will go in the future

Jamie Sissons

Founder @ Absolutely AI

“What is the creative potential of AI?”

The capabilities available to content creators has been revolutionised through the use of AI

Jamie will cover

• AI as Art
• Hyper-Personalised Customer Experiences
• Generative AI possibilities & examples