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If there’s one thing we’ve learned in the past year, it’s that the marketing and digital industry is in a state of high alert. As forward-thinking marketers, we’re operating in a new normal.

Over the past year, our events have taught us that traditional marketing is becoming less and less effective by the minute. We’re still assessing the implications the phase-out of cookies, rollout of iOS15, and reliance first-party data strategies will have on areas such as email marketing. All roads lead to Content Marketing for our last event of the year.

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