How to Target Customers in a Cookie-Less World

If you want to understand the targeting implications from the phasing out of third-party cookies and the iOS operating system changes, then this is the event for you. We’ll be hearing about the latest approaches, tools and tactics that will give you the customer targeting you need.

Our speakers will inform and educate from both sides of the table on the current updates from this evolving space, share how they have pivoted their spend and strategy and talk about what the future holds. Whether you are running a huge ad spend or managing a small campaign, these insights will help you to optimise your efficiencies and ad spend.

• What it means to not be able to target your online customers using 3rd party cookie data and how that will impact campaigns, plus what you can do
• How Facebook allow you to reach your audience without conversion event data from Apple and how Aggregated Event Management will take its place
• The greater impact of the phase out of third-party cookies will have on digital marketers and agencies
• What are the essential tools, software and growth opportunities that can give marketers the insights they need into the shift in traffic and consumer behaviour.
• Effective use of first party data strategies to inform your advertising framework

Manesh Ram, Digital Marketing Strategist – Milk Agency 

Manesh will breakdown the Cookie Apocalypse; what has happened, where we are and where we are headed. He will give his tips to how marketers, businesses and agencies how to adapt and adjust their strategies to continue to drive growth and scale.

Catherine Spalding, Marketing Manager – Smith’s Lawyers 

Catherine will share how she has turned the Cookie Apocalypse into an opportunity for Smith’s Lawyers and provide insights of how she has been able to gain leverage and maintain competitiveness with first-party cookie strategies and creative ad optimisation tactics.   She will also give her tips for how small businesses can further safeguard and prepare themselves for the further implications and updates to come.

Luke Chapman, Digital Marketing Officer, QUTeX  – Queensland University of Technology  

Luke will breakdown how he has navigated the recent changes and the opportunities that he has turned to across Facebook, LinkedIn and beyond. He will share his top-of-the-funnel approach, how he looks to target customers and why diversification is key.

Kevin Nugegoda,  Solution Architect – The Lumery (From Melbourne to be Zoom’d in)

Kevin will discuss the customer identity lifecycle and how the recent cookie changes have impacted the integrity of digital identification. He will deep dive into key core future growth functions such as how Optimisation & Personalisation strategies will have to adapt to the new normal of persistently anonymous visitors or those using ‘fake email’ login providers such as ‘Sign in with Apple’.

A few of Kevin’s articles he has written on the topic:
https://www.mi-3.com.au/06-05-2021/not-all-cookies-crumble
https://www.mi-3.com.au/19-05-2021/garbage-burner-temporary-email-and-its-risk-remarketing-and-first-party-data-strategies

• The opportunity to network with attendees
• Tea, coffee and a light snack will be served during the networking time
• The audience will sit (theatre style) to listen to the presentations
• We will have four speakers each presenting for 20 minutes
• We will hold a panel Q&A (including audience questions) at the end
• All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.
• A copy of the presentations post-event
• Attendee list

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This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol.  Full refunds will be issued in event of any cancellations due to Covid-19 restrictions.

The safety of our guests, speakers and staff remains a top priority. To ensure we are operating in a Covid Safe environment we kindly ask that you:

• Stay at home and do not attend the event if you are unwell or have a cough, fever, sore throat, fatigue or shortness of breath
• Maintain physical distancing requirements during the event, this is the responsibility of all attendees
• Adhere to proper hygiene protocols including washing hands and use of sanitiser on entry (and as required)
• Any individuals who are have been in the hot spot locations indicated on the Public Health alerts should not attend the event and immediately self-quarantine and contact 13 Health

Click here for public health alerts.